■ Produced by Ebisu’s new camp bar “CityCamp”
Tokyo is at the forefront of Japan, and Shibuya is constantly at the forefront of creating fashion and culture. We think it is no exaggeration to say that Shibuya, which is at the forefront of Japan, is “Japan’s largest city”. What is missing from a city the size of Japan? When we put it on the agenda, we thought of it as a “cure”. CityCamp, which provides services under the concept of “doing nothing”, wants to provide treatment that is not enough in Shibuya. Based on this idea, we made City Plant Boutique.
■ “Closed meeting place” “Urban Plant Boutique”
The Urban Plant Boutique is a space where you can enjoy the outdoor feeling around a fire with plants that fill the space, according to the concept of “Plant Boutique in the Land”. Among them, please taste the craft cola “OFF COLA am2:00 / pm6:00” that can be closed even in the city, and experience the “healing” that you can feel even in the big city Shibuya. In addition, creators who identify with the City Plant Boutique concept will stand inside the store and introduce products and services based on “healing” and “closing”.
■ “Urban Plant Boutique” concept
“Let’s set off in the center of Shibuya. 』\
Hippies were born in the late 1960s, and Mother Earth Plant Boutique was born in the 1970s to sell plants in cities. As the world changed, a new culture was born.
2022 Shibuya. At CityCamp PLANT BOUTIQUE, healing and breathing time unique to this era awaits. If you stare at the campfire, the busy switch turns off. Drink a brewed Coke and blow a cool breeze all over your body. Let’s experience nature in the city center.
The peaceful time of “city x place x relaxation” starts here.
<优惠/展览> * OFFCOLA is available after 17:00 on weekdays and after 12:00 on weekends and holidays.
・OFF COLA am2:00 / pm6:00
∟ Carbonic acid (ice)
∟ Milk Coke (Hot)
・Introducing products and services made by various creators
∟ Terrace House debuts Niini Produce lipstick “Nii Lip”
∟ Other co-creators will be announced one by one!
■ Handmade Coke “OFF COLA am2:00 / pm6:00”
Click here for the OFF COLA press release↓
A refreshing, light cola with an orange flavor. The spices are tonka bean and cardamom, and the taste is elegant with an “emo” finish. Also, you’ll want to drink a Coke at 2:00am and add ginger to slowly warm your body.
A cola with weight and coriander spice. By adding Japanese peppercorns, cloves and nutmeg to the spices tonka and fennel, you can feel the individuality of the spices. Plus, it’s a great cola for 6:00 pm, where you can refresh yourself with lemon.
■ Made by top Japanese pastry chef Oki Hayashi
OFF COLA is made by Oki Hayashi, representative of Bross Co., Ltd., Japan’s top pastry chef. Thanks to Hayashi, a cola lover, a first-class pastry chef who has studied the properties of sweetness, spice, and vanilla has been able to create “OFF COLA” that you can drink without getting tired.
“Many people must drink “am2:00” and “pm6:00”, which is done by repeating the trial production many times, paying attention to the aroma components emitted by the sugar, the extraction temperature range, and the particle size of the spices. If possible, I will Greatful.
Born in 1995, from Chiba Prefecture. After training as a pastry chef in France, he joined Club Harrier Co., Ltd. in 2016 and worked at Occitanial, a French confectionery specialty store. In addition to being a top Japanese finalist in the Pastry Chef competition, he is also developing products at BASE FOOD. Joined Kankaku Co., Ltd. in 2019 and launched KITASANDO COFFEE, TAILORED CAFE. In addition, he was in charge of developing the night parfait EC brand parfait x parfait, which achieved a success rate of over 200% within 24 hours of the start of crowdfunding Makuake. Currently, Bross Co., Ltd. is established and is driving a true platform business, proposing and improving new ways of working in the food and beverage industry.
■ Co-planner mineo’s idea “Fun with Fans!”
Rather than unilaterally releasing services as a mobile phone operator, mineo emphasizes listening to the voices of customers and fans to jointly “create” the next service. I think the process of “creating a service from a customer’s latent needs and gaining empathy and support” may overlap with the attitude of many startups and creators. We opened “My Lab Shibuya” to develop products that improve people’s lives by competing with each other. Taking advantage of Shibuya’s crowded location, we will collaborate with companies and creators from various industries and hold hands-on pop-ups to solve your potential problems every 2 to 3 months. Please follow My Lab Shibuya after City Plant Boutique.
■ About products and services made by various creators
Terrace House Look Niini Produce Lipstick “Nii Lip”
Other co-creators will be announced one by one.
■ Urban Plant Boutique
Store name: City Plant Boutique
Address: 21-9 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 Shibuya Peace Quattro Building 1F
Contact: [email protected]
Date: March 23, 2022 (Wednesday) – May 22, 2022 (Sunday) 10:00-22:00
* OFFCOLA is available after 17:00 on weekdays and after 12:00 on weekends and holidays.
Location: My Lab Shibuya
21-9 Utagawamachi, Shibuya-ku, Tokyo 150-0042 Shibuya Peace Quattro Building mineo Shibuya 1F
■ City Management Co., Ltd.
Representative: Kyousuke Matsuike
Headquarters: 3rd floor, GOLD 1-13-3 Ebisu South, Shibuya-ku, Tokyo
Established: December 2020
Business: Bar “City Camp” / Handmade Coke “OFF COLA am2:00 / pm6:00”
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